Key #1: The Conceptual ShiftThe first key was hidden in the paragraph that begins this entry. SharePoint is often conceived of as a "product." In reality, the out-of-the-box product you receive is only the most insignificant piece of SharePoint's value. The true value is in SharePoint's nature: It is a tool and is also a platform.
As you approach the platform, it's wise to recall what a platform is: It's something you build on top of. SharePoint is a strong platform that will support your efforts in a variety of ways, but you remain responsible for building an architecture of your own. Similarly, SharePoint functions as a tool. It is limited by how skillfully you use it, but in the right hands, SharePoint can create amazing results.
Key #2: The Building BlocksViewing SharePoint (especially SP 2010 or 2013) as a platform leads us to the next key: Finding the right building blocks. While you can custom-build just about anything you can imagine on this versatile platform, you can also take advantage of the parts and pieces built by others.
"Web parts" are the most useful piece to build with. You can find free or premium web parts, including several use-oriented developments from SharePoint Engine. The SharePoint 2013 marketplace allows you to find a variety of tested web parts that integrate seamlessly with your interface.
Key #3: The Power SourceYou can use SharePoint to polish up any number of your company's facets, but the best use is in empowering your intelligence workers. Communication and business intelligence are the keys to improving the quality of work your staff gives while simultaneously improving the sense of reward they receive.
Regardless of your industry, automated workflow communications and business intelligence are integral to a successful SharePoint strategy.
Key #4: Continued RenovationsOnce you've built a powerful structure for your company, it's important to continue expanding the resources, upgrading the architecture over time, listening for and responding to employee feedback, and otherwise renovating your SharePoint structure.
Microsoft hasn't stood still on this product line over the last decade. Rather, new iterations have dramatically expanded the resources you can take advantage of. Learn about new features and deploy them whenever they seem fitting for your company.
These four keys may seem simple, but they'll help you to unlock the full potential of your enterprise content management system. For more information on how we at SharePoint Engine can help, get in touch with us for a free, no-obligation consultation.